Any serious marketer or online business should be thinking about how to increase their web traffic in 2025 and the coming years. Online platforms indeed provide a great opportunity to discover new customers, and with just the right strategy, you could see unusual results. But we understand that sometimes, some strategies normally don’t just yield the results we desire.
So, if you‘re looking for something new you can do to increase web traffic this year, you may need to hang around. And perhaps, the first step could be studying what your competitors are doing. Thankfully, several traffic checker tools can help you assess what competing sites are doing, allowing you to tailor your strategy more for greater results. To learn more about how you can improve web traffic, read on.
Tailor your website for SEO
As you may know, there are more than four billion people online, and this statistic is already good news for businesses that have online platforms. But there’s a caveat: Users will not just spend time on a website because it offers the products they seek—they will spend more time on sites that respect their experiences.
And this is why you need to optimize your website for search engines. It’s just like encountering two websites that offer the same information but differing formats; one is an entire block, while the other breaks down the content into headings, bullets, and smaller paragraphs.
Most people would spend more time on the latter than the former because of readability and navigability. So, if you intend to welcome more visitors to your platform this year, these are not things to ignore.
Why is SEO important for your web traffic?
By the way, are you aware that, according to Rock Content, an average SEO campaign can generate up to 1000% more traffic than average social media advertising? And as if that’s not enough, some experts claim that 53% of all web traffic comes from organic traffic. With a properly optimized SEO strategy, you can improve your site’s visibility, resulting in more visits.
Of course, you don’t expect the number of consumers clicking on pages on the first SERP page to be the same as those clicking on pages in the tenth SERP. The more visible your site is, the better. Some surveys have shown that nearly three-quarters of users claim to instinctively click on the first two Google results. You can imagine the traffic you will welcome if you rank within these positions.
Plus, no one wants to be part of the 96.55% of websites that Google may never discover just because they looked down upon the power of SEO. Have you ever heard about the concept of orphaned pages? These are web pages that are without links from other websites. Remember, Google crawlers use these links, and lacking them might be a great disservice to your SEO efforts. As a result, your page might never be discovered, which could be very hurtful, especially when launching new services.
And if you sell more specific products, you’d want your website to appear to audiences who love such products. Now imagine selling female clothes, yet your website keeps appearing before searches for male clothes. This could even be more painful if it never appears to your targeted audience. And that’s why strategies like keyword optimization can help.
Content marketing is also powerful
Do you think that more than 90% of businesses could be using content marketing if it was not beneficial? Of course, no! This strategy offers a great opportunity to capture the audience’s attention and possibly convert them into returning customers. You may be surprised to learn that, according to Meghan Monaghan, about 84% of individuals claim to have been convinced to transact with a brand after watching its video.
To add to that, using color visuals in your content could increase people’s willingness to read it by 80%. And as they spend more time on your site, they can convert and become loyal customers. That is why offering insightful and informative content is important. Such content positions you as an expert in the industry and could encourage return visits, especially when customers have pressing questions.
WordStream says blogging can result in 55% more website visitors than if you don’t blog. Making them engaging by using captivating titles can further increase your site’s performance. And do you know what? If buyers find this content helpful, they might recommend it to their friends, leading to more visitors. And beyond just increasing your traffic, this could benefit your brand and increase your competitiveness.
What can we say at last?
Increasing web traffic should indeed be in the minds of every serious marketer or online business. This sector has become very competitive, and everyone seems to reinvent themselves to stay ahead. And this is not something you want to ignore. But we can be, at times, overwhelmed with the pressure of trying new methods, particularly when the present techniques are not working as we expect them.
Good enough, this article presents you with some tips that can get you ahead. For instance, you may want to consider optimizing your website for SEO to increase ranking and visibility. Content marketing also comes in handy as it can help in capturing the attention of target audiences.
