Ever wondered who’s helping shape the future of eco-friendly transportation in Europe? Meet Kamilla Lambotte, a dynamic leader who’s making waves in the e-mobility industry. With her amazing journey from marketing whiz to sustainable transport champion, she’s someone worth knowing about.
Did you know that the e-bike market is growing super fast? In fact, experts say it might be worth more than $118 billion by 2030! And Kamilla’s right at the heart of it, helping to make sustainable transportation more accessible to everyone. Let’s dive into her story and see how she became such an important person in this exciting field.
Early Life and Education: Building Strong Foundations
Kamilla Lambotte knew early on that she wanted to make a difference in the business world. She started her education journey at HEC Lausanne, one of Switzerland’s top business schools, where she got her Bachelor’s degree in Management. This wasn’t just any ordinary college experience – HEC Lausanne is known for teaching students how to think differently about business and solve real-world problems.
But Kamilla didn’t stop there! She wanted to learn even more about marketing, so she went to the University of St Andrews in Scotland. That’s where she earned her Master’s degree in Marketing. St Andrews isn’t just any university – it’s one of the oldest and most respected schools in the world! While she was there, Kamilla learned all about the latest marketing techniques and how to use data to make smart business decisions.
These schools weren’t just places where she learned stuff from books. They helped shape how she thinks about business and marketing. She learned how to work with people from different countries and cultures, which would become super important in her future jobs. Plus, she got really good at understanding what customers want and need – a skill that would help her succeed in every job she took on.
Starting Out: First Steps in the Business World
After finishing school, Kamilla jumped right into the deep end at Lancel, a fancy French company that makes beautiful bags and accessories. As their International Marketing and PR Project Manager, she got to work on some pretty exciting stuff. She came up with creative ways to tell people about their products and helped make the brand more popular.
At Lancel, Kamilla did things like:
- Create awesome marketing campaigns that got people excited about new products
- Work with teams in different countries to make sure everyone was on the same page
- Use social media and other digital tools to reach more customers
- Plan big events that got people talking about the brand
But that was just the beginning! She then moved to Groupon France, where she became their Strategic Planning and Revenue Manager. This was a big deal because Groupon was (and still is) one of the biggest names in online shopping deals. At Groupon, she got really good at using data to make smart decisions. She helped plan big media campaigns and figured out the best ways to make money for the company.
Her time at Groupon taught her a lot about:
- How to use data to make better business decisions
- Ways to help companies grow and make more money
- Understanding what customers want and giving it to them
- Working with big teams to get things done
Making It Big at Uber Eats
Here’s where things get really interesting! Kamilla started working at Uber Eats as their Marketing Manager in Belgium. Back then, food delivery apps were just starting to become popular, and she helped make Uber Eats one of the biggest names in the business.
She did such a great job that they made her Regional General Manager, which means she got to be in charge of lots of different countries! This was a huge responsibility, but Kamilla was ready for it. Under her leadership, Uber Eats grew like crazy in Belgium and Switzerland. She even helped the company do better in Northern, Central, and Eastern Europe.
Some of her biggest achievements at Uber Eats included:
- Growing the number of restaurants that worked with Uber Eats
- Making deliveries faster and more reliable
- Creating partnerships with popular local restaurants
- Using data to figure out what kinds of food people wanted most
- Training teams to provide better customer service
Her success at Uber Eats showed that she was really good at:
- Understanding different markets and cultures
- Making smart business decisions based on data
- Leading big teams of people
- Solving complex problems
- Growing businesses really quickly
Leading the Way at Upway
These days, Kamilla’s doing something super cool – she’s the Marketing Lead at Upway, a company that sells refurbished e-bikes. What’s that mean? Well, they take used electric bikes, fix them up to be like new, and sell them to people who want to help the environment (and save some money too!).
At Upway, she’s making big things happen:
- Creating new digital strategies to reach more customers
- Making partnerships with other companies that care about the environment
- Helping more people learn about sustainable transportation
- Finding ways to make e-bikes more popular and affordable
- Using technology to make buying and selling e-bikes easier
Her work at Upway is extra important because:
- E-bikes help reduce pollution and traffic in cities
- They make it easier for people to get around without cars
- They’re good for people’s health and the environment
- They help save money on gas and parking
Expert in Many Things
Kamilla’s not just good at one thing – she’s got lots of different skills that make her great at her job. She knows all about:
Digital Marketing:
- Using social media to reach customers
- Creating websites that people love to use
- Making online advertising campaigns that work
- Understanding how people shop online
Business Development:
- Finding new ways to grow companies
- Making smart partnerships with other businesses
- Understanding what customers want and need
- Using data to make better decisions
Sustainability:
- Helping make transportation better for the environment
- Understanding how green technology works
- Finding ways to reduce pollution
- Making eco-friendly choices easier for people
Leadership:
- Managing big teams of people
- Teaching others new skills
- Making tough decisions
- Planning for the future
Big Achievements and Recognition
Throughout her career, Kamilla’s done some pretty impressive things. She’s gotten awards for her work in arts and culture, and she came up with some really creative ways to tell people about products when she was at Lancel.
Some of her biggest achievements include:
- Growing Uber Eats in multiple countries
- Making e-bikes more popular through her work at Upway
- Creating successful marketing campaigns that got people excited about new products
- Helping companies use technology in better ways
But what’s really cool is how she’s helping change the way people think about getting around. By working with e-bikes and sustainable transportation, she’s helping make the world a better place for everyone.
Connected to the Industry
Kamilla stays connected with other people in her field through LinkedIn, where she has a strong professional network. She shares her ideas about:
- The future of transportation
- How to make businesses more sustainable
- New ways to use technology
- Better ways to reach customers
She goes to lots of conferences and events too, where she:
- Gives talks about sustainable transportation
- Meets other people who care about the environment
- Learns about new technologies
- Shares what she’s learned with others
What’s Next for Kamilla?
Right now, Kamilla’s super focused on making Upway even better. She’s working hard to help more people discover how great e-bikes can be. There are some big challenges ahead, like:
- Getting more people to try e-bikes for the first time
- Making sustainable transportation more popular in different countries
- Finding new ways to use technology to make things better
- Making e-bikes more affordable for everyone
But with her experience and skills, she’s ready to tackle these challenges. She believes that sustainable transportation is the future, and she’s working hard to make that future happen sooner.
Conclusion
Kamilla Lambotte is someone who shows us that with hard work and smart thinking, you can make a real difference in the world. From her early days studying at HEC Lausanne to her current role leading marketing at Upway, she’s always looking for ways to make things better.
Her story teaches us that it’s possible to be successful while also helping the environment. She’s proof that one person can help change how thousands of people think about transportation and sustainability.
Want to learn more about sustainable transportation and e-mobility? Why not check out some of the cool things happening at Upway? Or better yet, think about how you could make your own transportation choices better for the environment. After all, that’s what Kamilla’s working so hard to help us all do!
